To prove how well its deodorant works, Dove Men+Care is recruiting five men to run on its team during the 2013 ING New York City Marathon on November 3rd – putting its deodorant to the test.

John McEnroe has been recruited to offer men the guidance they need to become mentally and physically prepared for their run and will see them through to the finish line. He is also offering anti-irritation tips to men through a humorous video series at www.dovemencare.com

A nationwide contest is being held to choose the team members. Two slots will be awarded to runners not previously offered entry to this highly coveted race, while the other three contest winners currently hold existing ING New York City Marathon slots.

As the official antiperspirant and deodorant of the 2013 ING New York City Marathon, Dove Men+Care Deodorant hopes to spotlight the difference effective underarm care can make.

“We want to help men end every day underarm irritation,” says Matthew McCarthy, sr. director of Deodorants/Antiperspirants, Unilever. “Dove Men+Care Deodorant is excited to partner with John McEnroe and the ING New York City Marathon to show men they can fight underarm discomfort by providing real care with our clinically proven non-irritant products.”